The premiere Los Angeles MLS team LA Galaxy underwent a rebrand in 2018, executed by Stink Studios. For the upcoming 2019 season, we were tasked with refreshing that look to compete with their new competitor in town, Los Angeles Football Club.

The 2019 look incorporated large, vibrant quasar marks using the team’s colors of past and present and continued to play up “Since ‘96,” signifying the team’s 20+ year tenure in LA.

The campaign rolled out across LA Galaxy’s digital platforms and around LA in February 2019.