Following a successful Mothers’ Day campaign featuring real families, Lululemon approached us to adapt and evolve the creative for fathers. Our team pitched concepts, eventually landing on “Upgrade Your Dad’s Softwear,” and produced a photoshoot with real-life father/child duos.

We then retouched and designed the assets to fill an asset matrix across e-comm on desktop and mobile, email, paid and organic social, in-store toolkits, and for community events, all in both English and French.