Strava, the social network of choice for athletes, challenged its users to get moving 5 days a week for 4 consecutive weeks as an escape from screens, social media, and online distractions.

We were tasked with creating the name and branding for the challenge as well as assets across social media, in-app, a microsite, and a physical athlete toolkit, all localized across 14 different languages. We needed content to fill all 4 weeks of the challenge in every language, necessitating close management of the deliverable matrices for each region and an eye for design consistency across languages.

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