Spectacles partnered with three content creators and challenged them to make unique short films, all shot entirely on Spectacles 3. Incorporating AR elements, custom filters, and IRL sculptures, the footage was handed off to our team for post-production. In parallel, I managed a design team to produce unique creative assets across OOH, DOOH, .com, retail, print, banners, and email in three different languages.

The work rolled out around the world in the fall of 2020, culminating in Snap’s online LensFest where the 3 films were featured during panels with each creator.

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