New York Times — Research & Development
brand design ✺ social strategy ✺ content production ✺
brand design ✺ social strategy ✺ content production ✺
The New York Times Research and Development team applies emerging technologies in service of our company’s mission to seek the truth and help people understand the world. During my time as a content producer, I developed structured guidelines across visual brand elements, tone of voice, and social strategy.
Brand Identity
Unified our visual styles across platforms and internally published clear-cut guidelines on how to use them.
Content Production Pipeline
Standardized production processes and established communication channels between teams, creating a more efficient and prolific content output.
Selected Works
✺ Exploring Mixed Reality Tools ✺ Design Patterns for Mixed Reality ✺ Journalism for Mixed Reality Headsets ✺ Real-Time Coverage with Eclipse ✺ Grocery Store Open-Source ✺ A-Frame Open-Source ✺ LiDAR and Drone Photogrammetry
Social Strategy
Defined our pillars of voice and how they appear across each of our channels. This tone of voice, combined with careful analytics tracking and SEO research, crafted our social strategy. By using powerful visuals, collaborating with partners in similar spaces, and targeting our desired audience, our Twitter audience and engagement grew steadily between 2021 - 2022.
Accolades
Maker Week is an annual week-long sprint for small teams to explore new products, ideas, and technologies. My team of four created Common Thread, an interactive game that challenges users in a series of visual puzzles using photos pulled from the NYT archives. We leveraged word vector technology, part of R&D’s ongoing research into natural language processing, as a scoring mechanism.
I led the UX/UI and brand design of the game, and gave a live demo to an audience of over 400 NYT’ers. Our game was ultimately awarded Most Creative, as well as Best Overall.
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