Professional Outcomes was a social campaign created to announce new features of Grammarly’s existing toolset built with working professionals in mind. My team was tasked with completing an asset matrix that included product correct UI motion demos across various specs, and 15-, 30-, and 60-second cutdowns of a live action spot.

We worked with the Grammarly creative team to craft a narrative of real-life people who could use this tool, and used stock footage mixed with motion graphics and VO to create the final piece.