For the 2018 American Music Awards, my team created live Instagram highlight stories for the YouTube Music Instagram page. Our creative team prepped a series of gradient background and custom artist gifs, which were then templatized and created in real time throughout the opening red carpet and broadcast.

Our team coordinated between creatives in a trailer onsite and a roaming camera team backstage and in the audience to make the story come together for YouTube Music’s 280,000 followers.